The trade you actually work in.
Field-tested calculators, honest benchmarks, and writing for the people who place the buys — not the ones who blog about placing them.
Open the desk referenceIn this issue
What's a good CPM in 2026?
Honest benchmarks for display, video, CTV, social, and audio — plus the four factors that actually move the number.
The ad ops survival guide
Ten things every new ad ops person should know — the workflows, jargon, and tools you actually touch, plus the mistakes to avoid.
Why your ROAS is lying to you
The most misused metric in digital advertising, three tells you're being fooled, and three numbers to track instead.
The desk reference
A note on method
Most adtech writing is over-explained and under-tested. The point of Wordletalks is to fix both — plain-language explanations, benchmarks pulled from real desks, and calculators you can actually finish a shift with.
Every tool here has been used in production. Every benchmark cites the environment it came from. Nothing on this site requires an email to unlock.
- §01No lead gates. Every calculator is free and public. Bookmark what you use.
- §02No affiliate rankings. If a tool is recommended, it's because it's used — not sponsored.
- §03No AI filler. Every article is written by a human who ran the workflow.
- §04Corrections welcome. Spot an error? Email — it's fixed within a day.